Brazilian teams have been visiting the Boston area since Pelé led Santos FC on a visit to Fenway Park nearly 50 years ago. The match marked a milestone in modern soccer promotion for the area, attracting 18,431 on July 9, 1968, indicating soccer could be a viable professional sport in Boston, after decades of the sport having been shunted aside.
Santos’ 7-1 victory over the Boston Beacons also attracted mainstream media attention, which was not easy to do. Prominent bylines included Peter Gammons, Leigh Montville, Marvin Pave, Bob Sales. The stories were complimentary about Santos’ performance, Pelé earning plenty of praise. And nearly every story made the same factual error, stating Santos had twice won the World Cup. Remarkably, at that time, even the best and brightest of mainstream journalism had difficulty distinguishing between club and country competitions.
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